There are as many companies out there saying ‘we’re the best SEO agency in the world’ as there are SEO agencies on the globe! How are you going to know which one is actually the best qualified and suited to your needs with many of these claims out on the internet?
As with all things in the business world, what your business needs will be different from what another one will need. It can even vary between competitors in exactly the same industry. Your first task for selecting a great SEO agency would be to look at yourself.
Looking at your company to determine your SEO needs
Your first task would be to think about what it is you want to accomplish together with your SEO campaign. Unless you have an obvious goal, with measurable successes, your campaign is more prone to fail. This responsibility is you, not who you hire, so make sure that you are ready to hire on an SEO company before you do so.
Your next task would be to think beyond just those three words – search engine optimization. Yes, you need to bring more visitors to your site by obtaining a higher search rank, but how will this happen? Does the business you are considering offer other services such as social media consultation, link constructing, design and copywriting? Having an organization on hand that may handle all this eases your needs to have to shop around for web related companies again and again.
Talk to your business associates
OK, you know what you should do with your website and you also know what services you would like to have provided to you. Now you should strat to get real data and information from individuals who really matter: your business contacts.
If you know anyone who has already hired an SEO agency, and gotten great results, you need to talk to them and find out what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you’ll find randomly online.
Get types of past success
Once you have found a great SEO agency you should get a quote from them and see what they will have actually accomplished. A portfolio of past clients, who it is possible to contact if you wish, is the most effective thing that any reputable SEO firm will have to offer you.
The last point I wish to bring up is usually to be cautious with outrageous claims made at any stage of the process such as:
“We guarantee lots one ranking” – that is impossible to guarantee, regardless of how good an SEO agency it is.
” SEO SERVICES won’t alter your site” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your website to hundreds of se’s.” Who cares? Everyone uses Google anyway! Being put on a few core directories is essential, but hundreds? You’re just creating spam.
